No one saw it coming; the phenomenal success of web 2.0 sites like YouTube, MySpace, and Facebook is unheard of. Back in 2005, I began to sense the use of web 2.0 for chiropractic marketing, and had humble expectations for the results I'd get. Little did I know the remarkable power of web 2.0 and video marketing would propel my chiropractic practice and other ventures into the stratosphere.
The amount of leverage that social media sites allowed me was tremendous. It was truly remarkable how much of my time was freed up by using the power of Web 2.0, and leveraging out the marketing work to other employees. This kind of marketing is absolutely free, so no longer was I in the hole due to overpriced marketing firms that yielded no results. I began 3 years ago to meet people in my community through MySpace, and the number of my new acquaintances grew to 50 people almost every single day. The traffic that this was bringing to my website was phenomenal. As I optimized my profile and experimented with different things, the phone calls from future patients just started to pour in. I was amazed by what was happening.
The results and success that I experienced with this kind of online marketing was almost instantaneous. In fact, I experienced dramatic results within 24 hours. I successfully was able to brand myself as the chiropractic authority in my community, and therefore entice countless new patients to utilize my services. I was able to constantly keep in touch with my new friends online and send information to my massive amount of subscribers. When you're keeping in touch with several thousand people on a regular basis, there's basically an avalanche of success that begins to flow your way.
Online video submission is really the powerhouse of chiropractic marketing. It is the basis of my success, and the secrets of it are taught to my students. By making regular videos, you can greatly increase your standing as a chiropractor in the community. When you learn the right tricks and know the appropriate services where you can upload your videos, the potential is amazing. Just a tip: make sure you always compress your video before submitting. Use a program like Windows Movie Maker for PC or iMovie for the Mac.
I first noticed years ago that videos were getting a wonderful index status on the major search engines. We are visual creatures, and people respond more to watching videos online than they do to articles and blogs. When someone can see your face and hear your message, they automatically feel like they know you and can trust you. This is pure gold for your credibility in your community and in the chiropractic world. These videos are available to be viewed 24/7, so you know the internet is working for you, even when you're sleeping! I carry my camera and tripod everywhere I go so that when I'm inspired to make an informative video, I can just do it. Some of the best I've made used the ocean or beautiful mountains as a background.
Now is the time to learn the power that chiropractic video marketing can have on your practice. Nearly 52% of online content today is video! When people go online to look for solutions to back pain and neck aches, they want to ideally find videos for "one on one" instruction and information online. The more videos and material you have online, the more they trust what you have to say and believe your credibility in the business. There is no better way to literally stifle the competition.
I take my viewers on fun journeys in my videos to really give a total experience of learning and putting people at ease. I've filmed tours of my office, talked in detail about my practice, and given pointers and tips to people searching for answers to their chiropractic questions. I've even shot segments on vacation in Costa Rica! When you keep the videos fun and interesting, people are going to always want to come back and see more. They will perhaps share your videos with friends, and things only can grow more from there.
In your chiropractic video marketing campaigns, make sure to also crank-out at least 1-2 videos per week. You can do them yourself or outsource production. If you outsource, though, you will pay a pretty penny. I recommend doing it yourself, as it's so simple and free. It's also a good idea to invite people to subscribe to your YouTube video channel at the end of your video messages. If you directly ask them, they will be more inclined to do so.
The important thing to remember is to relax, have fun, and to not be pretentious. Your videos should not be fake or give a false impression of who you really are. Convey your genuine feelings about wanting to help people and be the go-to person for their specific problems and this is what you will attract. With that in mind, provide a large amount of use value that your followers or people that see your video can implement that same day. This will give you even more credibility and build faster rapport with your community.
Lastly, find a chiropractic coach with a proven track record who's been leveraging social media and social networking the past several years. Since the social media landscape is so vast, it's a good idea to find a consultant that solely specializes in this type of chiropractic marketing. This is not the type of material that can be effectively taught for an hour at a multi-topic seminar. After you find your mentor, hang-on for one incredible ride. Your chiropractic practice and business live may never be the same again! - 16759
The amount of leverage that social media sites allowed me was tremendous. It was truly remarkable how much of my time was freed up by using the power of Web 2.0, and leveraging out the marketing work to other employees. This kind of marketing is absolutely free, so no longer was I in the hole due to overpriced marketing firms that yielded no results. I began 3 years ago to meet people in my community through MySpace, and the number of my new acquaintances grew to 50 people almost every single day. The traffic that this was bringing to my website was phenomenal. As I optimized my profile and experimented with different things, the phone calls from future patients just started to pour in. I was amazed by what was happening.
The results and success that I experienced with this kind of online marketing was almost instantaneous. In fact, I experienced dramatic results within 24 hours. I successfully was able to brand myself as the chiropractic authority in my community, and therefore entice countless new patients to utilize my services. I was able to constantly keep in touch with my new friends online and send information to my massive amount of subscribers. When you're keeping in touch with several thousand people on a regular basis, there's basically an avalanche of success that begins to flow your way.
Online video submission is really the powerhouse of chiropractic marketing. It is the basis of my success, and the secrets of it are taught to my students. By making regular videos, you can greatly increase your standing as a chiropractor in the community. When you learn the right tricks and know the appropriate services where you can upload your videos, the potential is amazing. Just a tip: make sure you always compress your video before submitting. Use a program like Windows Movie Maker for PC or iMovie for the Mac.
I first noticed years ago that videos were getting a wonderful index status on the major search engines. We are visual creatures, and people respond more to watching videos online than they do to articles and blogs. When someone can see your face and hear your message, they automatically feel like they know you and can trust you. This is pure gold for your credibility in your community and in the chiropractic world. These videos are available to be viewed 24/7, so you know the internet is working for you, even when you're sleeping! I carry my camera and tripod everywhere I go so that when I'm inspired to make an informative video, I can just do it. Some of the best I've made used the ocean or beautiful mountains as a background.
Now is the time to learn the power that chiropractic video marketing can have on your practice. Nearly 52% of online content today is video! When people go online to look for solutions to back pain and neck aches, they want to ideally find videos for "one on one" instruction and information online. The more videos and material you have online, the more they trust what you have to say and believe your credibility in the business. There is no better way to literally stifle the competition.
I take my viewers on fun journeys in my videos to really give a total experience of learning and putting people at ease. I've filmed tours of my office, talked in detail about my practice, and given pointers and tips to people searching for answers to their chiropractic questions. I've even shot segments on vacation in Costa Rica! When you keep the videos fun and interesting, people are going to always want to come back and see more. They will perhaps share your videos with friends, and things only can grow more from there.
In your chiropractic video marketing campaigns, make sure to also crank-out at least 1-2 videos per week. You can do them yourself or outsource production. If you outsource, though, you will pay a pretty penny. I recommend doing it yourself, as it's so simple and free. It's also a good idea to invite people to subscribe to your YouTube video channel at the end of your video messages. If you directly ask them, they will be more inclined to do so.
The important thing to remember is to relax, have fun, and to not be pretentious. Your videos should not be fake or give a false impression of who you really are. Convey your genuine feelings about wanting to help people and be the go-to person for their specific problems and this is what you will attract. With that in mind, provide a large amount of use value that your followers or people that see your video can implement that same day. This will give you even more credibility and build faster rapport with your community.
Lastly, find a chiropractic coach with a proven track record who's been leveraging social media and social networking the past several years. Since the social media landscape is so vast, it's a good idea to find a consultant that solely specializes in this type of chiropractic marketing. This is not the type of material that can be effectively taught for an hour at a multi-topic seminar. After you find your mentor, hang-on for one incredible ride. Your chiropractic practice and business live may never be the same again! - 16759
About the Author:
Own the 1st page of Google and get tons of New Patients with easy video chiropractic marketing. Go to the website http://DCincome.com and see why social media is taking the profession by storm! Learn from the Original social media marketing authority.
