Saturday, December 27, 2008

Pay Per Click Advertising and Lead Capture Pages

By David Loren Sullivan

The most important part of online advertising is capturing contact information from your leads. Your chances of successful lead conversion will increase tenfold with good contact information. Before you start an ad campaign, take a look at these few tips to increase your results.

A very effective method of internet marketing is pay-per-click advertising. The cost varies with each search engine and the more prominent search engines are usually more expensive. However, there are smaller search engines that cost less per click. Once your ad copy is written and published, you next step is to create a good landing page.

A landing page, also called a lead capture page, is a one-page website that is used to capture a prospect's contact information. Designing your own unique landing page is essential to building and working your pipeline of qualified prospects that will eventually lead to sales, repeat sales, cross-sales, and up-sales. Your working pipeline of leads is your key to success in the realm of internet marketing.

Connecting your advertisement to your landing page is essential to lead conversion. In addition, write your ad copy with your lead capture page in mind. Does the advertisement flow with the landing page? Does your landing page provide appropriate information with a call to action?

Landing pages are extremely important to your campaign. Lead conversions can double, even triple, with a few stylish updates to color or fonts. These seemingly insignificant updates can have a dramatic impact on your bottom-line.

BlinkWeb is an exceptional online marketing resource that offers free website creation using an easy drag-and-drop menu. Designing your own high-end professional website is a breeze using BlinkWeb's stylish pre-formed templates. You can also add order buttons, contact forms, or monetize your lead capture page.

Consider personalizing your landing page with pictures, videos, or testimonials. Personal branding is important in online sales because it gives the lead something to connect with that is sometimes missing in internet marketing. If your website is branded and your ad copy flows with your landing page, you will be more successful at converting leads.

When your landing page is finalized, take advantage of split testing and dynamic page content to squeeze every cent from your advertising dollar. Make changes along the way based on what works and what doesn't. Eventually, your lead capture and online advertising will become fully-streamlined. Build a great business tomorrow by getting started today. - 16759

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