Saturday, December 27, 2008

Build Your List

By Rick Freeman

The auto responder can be a very profitable List Building tool. Many find that an auto responder is the best way to entice visitors to revisit their site. Some useful starting strategies are listed below.

It is a good idea to ditch the idea of small daily or weekly eZines and go instead with an Adobe eZine on a monthly basis, in the .pdf format if possible, and build Your List through your auto responder. Professional tips and advice, along with articles, quotes and website links should form the majority of your e-book.

Many people enjoy sprucing up their e-book by adding brilliant colors and audio/video file links, as well as ads. Once you have your e-book packaged, you can charge a monthly fee, and offer a yearly discount package. You can make additional profit off of your e-book by selling ad space in both the auto responder notifications of new issues and the informational series that you send out to your new prospects.

Your site could maximize your potential further with the addition of an article directory. Always coming with the important self-promotion banner or ad blinking at the top, website article directories differ from regular directories because of the industry-specific nature of their topics.

If you decide instead to allow others to submit articles to your directory, be sure to add a resource box so they can include their URL. Web owners should expect to see their traffic multiply through these programs. Further information can be found by looking up the terms 'link exchange software' or 'article directory software' on any search engine.

If the webmaster feels truly confident in his area of expertise, he will offer a class based on that knowledge. These courses, sent through auto responder, can be fun and informational, but ultimately the goal is to link visitors back to the website. The marketing goal is to get people to fill out a form for email subscription services offered through the auto responder. The marketing continues as those that fill out the form are offered more information, in the guise of the courses, about the products that the website offers.

You've been shown how easy it can be to use the following to build Your List: e-Zines, e-Books, directories, and online courses. Internet marketing can be an effective way to increase your business, even if your business is not online based. - 16759

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